With increased adoption of Internet marketing it continues to evolve and grow in the variety of tools, techniques and methodology available. Landing pages are becoming an essential step in online marketing practices. Business owners are realizing that traffic to their home page is clearly, not leading to sufficient customer conversion. If you are spending money through online advertising methods like pay-per-click and search engine optimization to bring in traffic, it is worth that extra effort to make sure it translates into conversions and revenue.

Landing pages are really taking off and it is time for your business to take flight with this simple, yet highly effective tool. MarketingSherpa statistics indicate that “an improved landing page can result in an average 40% increase in conversion”. Web analytics research shows that visitors to a landing page can broadly be sectioned into four groups:

• Those who come to the page and click away in less than 5 seconds.
• Those who linger for up to a few minutes, then click away.
• Those who abandon the page mid-way through conversion – start, but don’t complete the desired action (filling a form, making a purchase and downloading a whitepaper or signing up for a free trial).  
• Those who finish the process and convert.

With the complexity of media vehicles and Web user trends, testing the efficacy of a landing page is critical to ensure your RoI.

Our team of experts at Measure Marketing has been trained by industry leading firms like Google, Yahoo! and MarketingSherpa to design and test revenue generating landing pages for businesses like yours. To find out which of the above factors you must focus on so your landing page speaks to your audience and gets you a higher conversion -